terça-feira, 27 de julho de 2010


Férias é não estar conectada o tempo todo. No paraíso não há rede. 
Boas férias para todos. 
Volto 1 de Setembro.
Vivam as bibliotecas vivas!

quarta-feira, 21 de julho de 2010

IAMCR´10 Conference Communication and Citizenship

"Communication and Citizenship - Rethinking Crisis and Change" is the main focal and timely subject proposed to every participant in IAMCR 2010 International Conference

The acceleration of change and the globalization of fear and uncertainty are features of the present. The speed of transformations in all regions of our volatile and hyper-complex world makes it increasingly difficult to read social reality and to act meaningfully.  In a time of profound economic, cultural and moral crisis, citizens, groups and organizations have no choice but to rediscover how individual and social life can be lived.
Participation in political and social life is a fundamental contemporary value which is supposed to have a concrete and permanent impact on the quality of people's lives. As a right and a duty, participation is expected to improve societies. Traditional media all over the world haven't fully responded to social participatory needs.  Despite well founded expectations regarding the media's role in terms of promotion of participation, this is not satisfactorily happening. In most countries, the media ended up as promoters of government's and big business interests based on a top-down conformist communication model. Taking advantage of new technologies, citizens are fighting back. Both in developed and developing societies, it is possible to identify new participatory ideas and practices.
Moving away from utopian and dystopian political and academic discourses on the Internet, it is noteworthy that in different ways and contexts, citizens and social institutions are circumventing traditional media and developing new forms of participation. Though technology per se is not a relevant explicative variable, it is an indispensible element to fully understand significant changes in terms of citizen's access to alternative contents and social networks. Still, having access to the internet or other participative technologies does not transform individuals into citizens. Without education, there are no citizens.
Indeed, if the defence of public interest depends on the overall functioning of the entire media construct, state and professional media regulation is far from sufficient. Citizens' participation - at different stages and levels - is crucial to the continuous attempt to develop responsible and accountable media cultures. But citizenry implies, on the one hand, social exigency regarding media professionals' training, media professionals' deontological codes, media company's strategies and state policies, and, on the other hand, a critical and participative attitude regarding traditional and new media.
This critical observation and consequential participation can only take place if media logics are understandable and if communication rights and duties are common knowledge.  In the past, literacy was a necessary condition to become a citizen. Today, reading and writing is far from sufficient for full citizenship. Citizens must have the ability to interpret mediated discourses about the world and must have the power to act.
In the present-day economic and ethical crisis, communication and media research might perform a fundamental role interrogating the dominant communication models and opening up new debates on citizens' empowering and participatory mechanisms. This could be the contribution of the communication scientific community to shed light on contemporary uncertainties and deadlocks. Focusing the 2010 IAMCR conference on the relationship between Communication and Citizenship we invite researchers, from different latitudes and backgrounds, to develop research also as citizens. We understand the organization of the IAMCR conference in itself as an act of citizenship.

quinta-feira, 15 de julho de 2010

V Congreso Nacional de Bibliotecas Públicas

Gijón | 3, 4 y 5 de noviembre de 2010
"Biblioteca pública y contenidos digitales: retos y oportunidades"

La Dirección General del Libro, Archivos y Bibliotecas del Ministerio de Cultura, a través de la Subdirección General de Coordinación Bibliotecaria organiza este congreso en colaboración con el Principado de Asturias y con el apoyo de las Comunidades Autónomas, la FEMP, fundaciones y asociaciones profesionales de bibliotecas.
El congreso se estructurará en tres bloques temáticos, como novedad el último día habrá una jornada de reflexión sobre el valor de la biblioteca pública en el entorno digital.

Día 3
Bloque I: Biblioteca pública, usuaria de contenidos digitales.
      • Los aspectos legales (usos, costes, gestión, infraestructura y formatos), es decir, todos aquellos aspectos  relacionados con la publicación, gestión y preservación de los contenidos digitales.
      • Normativa de descripción y preservación de objetos digitales, selección de fondos
      • Administración electrónica
      • Industria editorial, con especial hincapié al libro electrónico.
Día 4
Bloque II: Biblioteca pública,  proveedora de contenidos digitales

      • La biblioteca pública como creadora de contenidos digitales
      • La colección local en el entorno digital
      • Estudios de usuarios digitales
      • Marketing digital
      • Estudios de posicionamiento o de impacto de los nuevos servicios.
      • La biblioteca pública como
        creadora de contenidos digitales para el aprendizaje (tutoriales)
      • Creación de contenidos con herramientas sociales (aportaciones de los profesionales y de los usuarios)
      • Presencia de la biblioteca pública en redes sociales
      • Aspectos legales relacionados con la creación y el suministro de contenidos.

Día 5 Bloque III:   Biblioteca pública, protagonista de la sociedad digital 

Las sesiones previstas para esta jornada se centrarán en la aportación de los profesionales de las bibliotecas públicas a este nuevo entorno; el valor y la transformación de la biblioteca pública con la llegada del libro electrónico, y los restantes soportes y contenidos digitales; los servicios y usuarios tanto digitales como presenciales de las bibliotecas.